A COMPREHENSIVE VISION
A BRAND NEEDS
MORE THAN DISTRIBUTION.
Entering a market is relatively easy. Building a brand within it is another story.
It is necessary to understand the consumer, build positioning, develop commercial channels, generate demand, execute marketing, control the operation and make decisions quickly.
At Grupo LANIA we integrate these capabilities under a single vision.
01
STRATEGY
We define where to compete, how to position the brand, and which opportunities have the greatest potential.
04
BUSINESS DEVELOPMENT
We build channels, business relationships, distribution, and new business opportunities.
02
CONSTANT INNOVATION
We apply technology and creativity to always be one step ahead.
05
MARKETING
We create positioning, content, campaigns, experiences, and demand around the brand.
03
OPERATION
We coordinate import, fulfillment, inventory, logistics, and distribution.
06
GROWTH
We measure, optimize, and evolve the strategy to build sustainable growth.
THREE PLATFORMS.
THE SAME EXECUTION CAPACITY.
AN ECOSYSTEM,
MULTIPLE CAPABILITIES.
Each platform brings a specialized capability. Together they allow us to integrate strategy, marketing, operations, and business development under a single vision.
FROM STRATEGY TO EXECUTION
WE BUILD BUSINESS OPPORTUNITIES.
01
MARKET DEVELOPMENT
International niche brands
Entry and development of the Mexican market through commercial strategy, education, distribution, marketing and territorial expansion.
02
LAUNCH
International brands entering Mexico
Pricing structuring, import, positioning, sales channels and launch strategy.
03
GROWTH
Building a category
Content strategy, performance, education, and business development all working towards the same business objective.
Results .
01
Commercial network construction
03
National expansion
05
Activations and events
02
Demand development
04
Educational ecosystem
STRATEGY · MARKETING · OPERATION · DISTRIBUTION · DEVELOPMENT
EVERYTHING
A BRAND NEEDS
TO GROW,
UNDER THE SAME VISION.
OUR PRINCIPLES
WHAT DEFINES US.
GLOBAL VISION
We think big, we act without borders.
CONSTANT INNOVATION
We apply technology and creativity to always be one step ahead.
HUMAN TALENT
Our greatest asset is the team, which makes the impossible possible.
REAL IMPACT
We measure our work by what we are able to transform, build, and grow.
EXPERIENCE WORKING IN THE PRIVATE SECTOR
RESULTS THAT SPEAK FOR THE MARKET
We work with international brands and projects in highly competitive categories. Due to the nature of some business relationships, we share credentials.
and privately selected cases.